What inspired me to offer 1-1 Bespoke Design Consultancy sessions

Ellie writing in a journal

Why did you start the 1-1 Bespoke Design Consultancy Clinic sessions?

The original idea came during the early days of the pandemic. As the world was in chaos, so many people were doing incredible things to help. Being a creative felt kind of pointless at that moment. Then I realised how many businesses were in trouble and realised I could at least offer up my advice on design, branding, websites and marketing.

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Using a Design Clinic to help Socially Engaging refine their social media profiles

Ellie running a Design Clinic online

Plum Laws runs Socially Engaging, a successful social media consultancy in Bristol. She’s passionate about supporting clients who aren’t confident about using social, keeping it straightforward and energising and with clear marketing objectives.

As a social media consultant, Plum posts regularly on a lot of platforms. She’d begun to feel her branding was feeling a bit off, cluttered and not demonstrating the depth of her expertise and professionalism. Plum was looking for some pointers to refine the graphics she creates and bring fresh ideas to the process.

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How to effectively separate who you are, from what gives your brand pizazz

Cups of tea and scottie dog shaped biscuits

It’s inevitable that we infuse our brands with our own likes, dislikes and passions. Often this is a great place to start, after all, no-one loves your brand more than you.

As your business grows, your understanding of your customer’s needs, wants and emotional connections will evolve. How do you translate that vital information into your brand?

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The joy of not winning awards (and enjoying the party anyway)

We didn’t win an award. We had a fabulous time anyway. We celebrated the joy of being at a posh do, up the top of a ridiculously high building and being with each other.

This summer, we (a group of creative freelancers all working on projects for Anorak Cat Websites) were shortlisted for an IPSE Freelancer Project Award (see this post) which, given the calibre of the other freelancers, was a huge honour.

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3 simple ways to improve your brand experience

Ellie looking at flowers - ways to improve your brand experience

Be your own customer. Feel your brand experience and see ways to improve it. Small details make big improvements. As a small business, you may not think in terms of your marketing mix, customer journeys or brand experience, but every decision you make builds the experience for your clients. Think about how each step to … Read more