Small Business Branding

Your business needs to ooze confidence, be clear, easy to engage with and also look darn snazzy. I’m here to help you define and refine your brand, whatever stage your business is at. But it doesn’t stop there, I also provide ongoing design support for your business: brochures, flyers, campaigns, landing pages. You name it, I’ll design it.

Strategic brand identity design for small businesses

Branding that really connects with your ideal customer, requires some deep thought and goes beyond your logo design. Your strategic brand identity process starts with understanding the foundations (brand strategy), exploring and defining the creative vision and then, designing your logo and full brand identity.

Strategic brand identity: get out your shovel, we’re digging the foundations

Brand strategy is a collaborative process to unearth the essence of your business. We’ll figure out your values, vision and focus, for now and the future.

Finding your purpose and getting to the point

As slippery and elusive as it may feel, understanding why you’re in business and what you want to achieve (money and global fame aside) is vital for success. Heck, if you’re not sure what the point is, how will your customers?

Figuring out your best features

What are your best bits? What makes your customers gush and share, share, share on social? That’s where your magic is, in how you make them feel.

Look over your shoulder

And notice your competition. Then forget it. You’re going to present your own pizazz.

Stand back, deep breath and be yourself

This is the time to unleash your business personality. We’ll set some parameters: glitzy not ditsy, bold but not brash, logical and exciting.

I have had such a positive experience of working with Ellie! She really has transformed me and my business. I now have a strong identity thanks to Ellie’s creative mind. She really listened to me and my ideas to create the perfect brand and now I feel re-energised and excited about the business again!

Melissa Bell, Mind-Step

Brand identity: dive deep into creative collaboration

A purposeful, joyful exploration into your brand identity design. Together we’ll curate your colour, transform your type and lockdown your logo.

Design works best when the brief is crystal clear. The route to clarity is down the purposeful highway of Brand Strategy. 

Ellie helped me clarify and deepen my own understanding of what my brand is

Stephanie Betschart, Embodied Heart

With those foundations in place, I’ll design a focused, purposeful creative vision that delivers results and lasts. Ideas, palettes, personality and lots more are explored in the process. Big ideas, distilled into a simple concept. Your logo may look deceptively simple, but rest assured there was plenty of thinking, testing and tweaking behind the scenes. You’ll have the opportunity to review and feedback each step of the way, ensuring a polished process and a brand to be proud of.

I’ll leave you with a full brand kit, ready to share with everyone who needs it (copywriters, photographers, web designers or any other creative). And if you need help with anything else, I’m ready to help (see Print & Digital Graphic Design).

Brand identity projects always start with brand strategy, and it’s always included in the price quoted. I aim to only ever surprise you with great things.


What’s next?

With a wow-inducing brand in place, it’s time to share it with the world. How you do this will depend on your business, but most start with updating their social channels with their delightful new logos and banners. 

Having reviewed your vision and customer journey, you may need to design some tantalising touchpoints – time for the Print & Digital Graphic Design phase. 

You may need to commission a photographer or web developer – I can recommend local small businesses to help. With your extensive brand guide, they should have all the background needed to help your brand shine.

Ellie made everything super simple. Before, I kept spending small amounts of money on designs that never really worked properly. I realised I was throwing good money after bad. The best way forward is to get Ellie to do everything properly so your business message is clear!

Ali Walsh, The Local Bakehouse


Ellie Bowie, Branding + Graphic Designer

Wondering what it’s like to work with me? 

Find out how we can work together, what my clients say about me and a little about my expertise.

All branding and graphic design services have been designed to be joyful, clearly communicated and grounded in strong ethics. Before you sign on the dotted line, we’ll have an honest assessment of what you really need, what we could achieve together and whether we’re a good fit.

Looking for a more cost-effective approach to branding, or enjoy doing your own design, but need a few pointers? Then my Design Advice Clinic is for you.